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internet
mortgage leads: Internet mortgage leads are leads that
are acquired through the web. These leads are received by
email when someone fills out a loan application form. Unlike
other forms of lead generation, internet mortgage leads
allow you to filter for the criteria you want (ex. $100,000+,
conforming leads only etc.). Since the applications are
filled out by people looking for a loan, the conversion
rate for internet mortgage leads is higher than for other
types of lead acquisition.
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